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Social Media Kit

THE CONTAINED
SOCIAL CONTENT

Ready-to-post content for every platform and every tour stop. Copy, customise for your voice, and share. Core line: CONTAINED shows what youth detention feels like. JusticeHub shows what works instead.

Visual Assets

Share These Images

Right-click (or long-press on mobile) to save. Tag @JusticeHubAU and use #CONTAINED.

The Container

THE CONTAINED — two rooms side by side: therapeutic model vs detention reality

Three rooms. One container. The truth.

This image shows two of the three rooms: therapeutic alternative and detention reality. The third room points to what communities are already building.

Suggested captions:

Instagram / Facebook

“This is THE CONTAINED. One shipping container. Three rooms. This image shows two of them: detention reality and the therapeutic alternative. The third room asks what we fund next. Mount Druitt, April 25.”

X / Twitter

“Left: therapeutic care. Right: detention reality. THE CONTAINED puts both inside one shipping container, then asks what we back next. First public stop: Mount Druitt, April 25.”

Tour Stop
Platform

General Tour Content

X / TwitterTour Overview
271 chars
THE CONTAINED: Australian Tour 2026.

Four cities. One shipping container, three rooms. One mission.

Mount Druitt → Adelaide → Perth → Tennant Creek

Thirty minutes inside youth detention reality, and the alternative that already works.

justicehub.com.au/contained/tour
#CONTAINED#YouthJustice#JusticeHub
InstagramTour Overview
511 chars
THE CONTAINED is going national.

Four cities across Australia in 2026. One shipping container, three rooms that make the case for transforming youth justice.

🔴 Mount Druitt, April 25 (Confirmed)
🔴 Adelaide, June 15 (Confirmed)
🟡 Perth, August (Planning)
🟡 Tennant Creek, September (Planning)

$1.55M per child per year on detention. 84% reoffend.
$75/day for community alternatives. 88% success rate.

The numbers are clear. The containers make you feel them.

Link in bio to register and follow the tour.
#CONTAINED#YouthJustice#JusticeHub#AustralianTour#ImmersiveAdvocacy
X / TwitterStats Hook
196 chars
$1.55 million per child per year on youth detention.
84% reoffend within 2 years.

Community programs: $75/day. 88% success rate.

THE CONTAINED makes you feel these numbers. Australian Tour 2026.
#CONTAINED#YouthJustice#JusticeHub
X / TwitterFundraising
229 chars
$100K to tour THE CONTAINED across Australia.

$25K → Build the containers
$50K → Adelaide + Perth
$75K → Tennant Creek
$100K → Full tour + documentation

Every dollar builds the case for change.

justicehub.com.au/contained/tour
#CONTAINED#YouthJustice#JusticeHub#FundTheMovement
Video Content

Shareable Videos

Descript video stories from people with lived experience. Share directly or embed on your site.

Video Testimonial
From Personal Struggles to Professional Passion
Watch on Descript

From Personal Struggles to Professional Passion

A journey from lived experience to leading change in youth justice.

Watch
Video Testimonial
Blurring the Lines Between Staff and Residents
Watch on Descript

Blurring the Lines Between Staff and Residents

How therapeutic models break down barriers between workers and young people.

Watch
Video Testimonial
Breaking Stigmas: People Are Good at Heart
Watch on Descript

Breaking Stigmas: People Are Good at Heart

Challenging assumptions about young people in the justice system.

Watch
Visual Assets

Shareable Stat Cards

Download these 1080×1080 images optimised for Instagram, Facebook, and LinkedIn. Each card cites its data source. Right-click or long-press to save.

$1.55M
per child/year in detention
detention costDownload
84%
reoffend within 2 years
reoffendingDownload
23.1x
Indigenous overrepresentation
indigenousDownload
$520M
community programs
alternativesDownload
$15:$1
punitive vs what works
489
evidence items collected
evidenceDownload

Usage Notes

Customise freely

These are starting points. Adapt the tone, add your own perspective, tag local accounts. Make it yours.

Character limits

X/Twitter: 280 chars. Posts over the limit are flagged. Instagram captions: 2,200 chars. LinkedIn: 3,000 chars.

Hashtags

Always include #CONTAINED and #YouthJustice. Add local hashtags for each city. Instagram: use all provided. X: pick 2-3.